Lidl Becomes Official Partner of Eschborn-Frankfurt
April 28th, 2025
Lidl is expanding its cycling engagement in Germany. In addition to its role as title sponsor of the Lidl Deutschland Tour, the food retailer is now also becoming the Official Freshness Partner of Germany’s WorldTour classic Eschborn-Frankfurt.
With this new commitment, Lidl extends its partnership with A.S.O. Germany, a subsidiary of the Tour de France organizer A.S.O., through 2028.
Through this collaboration, Lidl is further strengthening its commitment to promoting physical activity and healthy nutrition as part of its social responsibility efforts. Eschborn-Frankfurt offers fans and spectators international top-level cycling and activities for amateur riders, which Lidl will support with various initiatives and healthy snacks such as fresh fruit, vegetables, and vegan alternatives from its own brand “Vemondo.” The aim is to inspire people to pursue an active and healthy lifestyle. Internationally, Lidl also emphasizes its dedication to cycling through its partnerships with the UCI WorldTeam and UCI Women’s WorldTeam Lidl-Trek.
“We are delighted to be supporting both the ‘Lidl Deutschland Tour’ and ‘Eschborn-Frankfurt’ in the coming years. In doing so, we are helping to foster the long-term development of professional cycling in Germany. As the Official Freshness Partner, we are also contributing to the optimization of lifestyles for both elite and amateur athletes through healthy and mindful nutrition,” says Alexander Lafery, Head of Marketing at Lidl Dienstleistung GmbH & Co. KG.
“By expanding our collaboration with Lidl, we are building on the successful launch of the Lidl Deutschland Tour last year. Together, we are strengthening cycling and aiming to inspire even more people to take up the sport,” says Matthias Pietsch, Managing Director of A.S.O. Germany GmbH.
Everyone’s Included: Involvement and Diversity at the Eschborn–Frankfurt Cycling Classic
April 25th, 2025
The Eschborn–Frankfurt Cycling Classic is more than just a major sporting event for professionals, amateur riders, and young athletes – it also stands as a powerful symbol of belonging and diversity. Two inclusive races, the VGF Inclusion Race and the VGF Handbike Race, have become a firmly established part of May 1st in the Main metropolis – in line with the motto of the Verkehrsgesellschaft Frankfurt (VGF): “Everyone rides.”
Together to the Finish: Inclusion Race with Frankfurt Students
Around 40 students from the Paul-Hindemith School and the Panoramaschule – a special needs school focused on cognitive development – will take part in a unique experience during the Inclusion Race. Forming mixed pairs, they ride one lap of the closed-off race circuit through downtown Frankfurt, cheered on by thousands of spectators just like the pros.
Under the motto “Together to the finish,” the tandems encourage one another, demonstrate team spirit, and celebrate their achievements with a dedicated medal ceremony on the stage at the Alte Oper. The aim: to promote social skills, boost self-confidence, and let young people experience the joy of movement through cycling.
Handbike Race: A Highlight of the ADAC Velotour
Also an integral part of the program is the Handbike Race, traditionally held as part of the ADAC Velotour along the 40-kilometer Skyline Route. Starting from their own designated block, around 30 handcyclists race through the streets of Frankfurt and the Vordertaunus – a physically demanding route with plenty of enthusiastic support along the way.